Ayia Napa is located near Cape Greco in the eastern part of Cyprus, south of Famagusta and is part of the Kokkinochoria area. Ayia Napa belongs to the Famagusta District. It is approximately 12 kilometres (7.5 miles) from Protaras, another well-known tourist destination.

Ayia Napa is Cyprus’ largest tourist resort. In 2017, the resort welcomed 700,000 tourists and hosted 5 million overnight stays, accounting for around 30% of Cyprus’ total overnight stays. Since the 2010s the city has aimed to enhance its tourist offerings. Their goal was to deter unruly groups of young tourists and transform into the “best and most cosmopolitan tourist resort of the Mediterranean“ by 2030.